Strategy / Branding / Creative / Digital / Content / Integrated Marketing
As part of the re-branding campaign, their sub-brand MBSFIT (results driven training program) had to be integrated since this differentiates them from others in the industry. The authenticity of the message “Join the MBSFIT Lifestyle” and the experience was reinforced with real customer testimonials via videos and photographs.
Our integrated campaign also included branding, logo design, marketing and sales materials, website design and build, company video, signage, digital assets, social media campaigns and more.
The ultimate scope of Boss Agency’s strategy was to work with MBS on end-to-end branding, print collateral while developing integrated marketing plans for their three most primary business and marketing objectives.