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Strategy / Branding / Creative / Digital / Content / Integrated Marketing
Our branding strategy for Argall centred on encapsulating their unique vision and innovative approach to structural engineering. The brand design process involved creating a visual identity that was as sturdy and dynamic as Argall’s architectural solutions. We aimed to communicate their commitment to sustainability, their problem-solving abilities, and their dedication to clients through a design that reflected progressiveness, inclusiveness, and the structural elegance that Argall represents.
When it came to the digital translation of this new identity, our approach to designing the website was focused on user experience, aiming to reflect Argall’s philosophy of being hands-on, direct, and valuing long-lasting relationships. We built an intuitive and engaging platform that allowed clients to easily navigate through Argall’s innovative services, their impressive portfolio, and the compelling stories behind their projects. We ensured that the website was more than just a digital presence, but a comprehensive representation of Argall’s commitment to fostering long-term relationships rather than merely transactional interactions.
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