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Rise Architecture

Strategy / Branding / Creative / Digital / Content / Integrated Marketing

Overview

A firm of Melbourne architects at the frontiers of design and functionality, LAVA Architects approached us to develop their new brand identity. We were initially engaged in coming up with a new company name that would resonate and be a contextual fit with their particular industry, followed by designing the logo to fit with their brief. A design proposal was also requested for print and digital collateral, with focus on premium printing for their main corporate assets and in which print production was managed by the Boss team.
Branding
Corporate Stationery
Web Design
Digital
Social Media

Approach

We recommended that the new name be easy to remember, stand out amongst its competitors and align with the company’s services and values. Our role was to come up with various suggestions, creative directions, and rationales. For each proposal, we considered its uniqueness, the mental picture it would evoke, and whether it would tell a story. Hand in hand with this, we had to ensure domain name availability, social handles and usernames. Our aim was to help provide guidance, explain trade-offs and recommend best practices to help our client decide on a final name.

Design proposals were also offered for a unique logo, business cards and stationery, and we also designed landing / coming soon page concepts with relevant copy and with suggestions made for their upcoming website features which will be developed in the coming months. G Suite, Google my Business and Social Media were set up and are currently being managed.

Result

The design of all the collateral undertaken so far is simple, modern and elegant and speaks to the premium quality of the architectural services on offer. Next stages of the project is website design and development, social media management, along with the complete rollout of their company assets; both print and digital.
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