Nicolas Building Surveyors

Strategy / Branding / Creative / Digital / Content / Integrated Marketing

Overview

Melbourne-based Thomas Nicolas asked us to rebrand the company as Nicolas Building Surveyors (NBS) and launch it into market with a positive image and ready to compete within the industry. Their brief to us was to re-brand its original 25 years old identity and to digitalise the surveying process by providing the tools needed, as well as the digital gateways, to make it happen.

Rebrand
Corporate Identity
Content
Web Design
Digital

Approach

We strategised a new brand identity and positioning to ensure brand consistency across the board. Our integrated marketing plan included a unique logo design that was rolled out with some strong print and design marketing materials, including the three key words “Direct. Driven. Assured.” to convey an impactful message of confidence and reliability.

In keeping with the client’s request for a cutting-edge digital presence, we designed and developed a custom Wordpress website that could be continually built upon and enhanced to incorporate technological advances to address the company’s industry needs. Powerful website content was critical and all our copywriting was specifically tailored to increase the search engine rankings. This work was amalgamated with the new brand design process to consolidate services to reduce time and cost.

A significant social media strategy was also proposed and we suggested customised Instagram bundles that would generate interest, awareness and trust for the brand.

Result

In an industry that was going through some tough times, we were continually mindful of reflecting a strong and dependable image across all touchpoints.

“Boss Agency have created the perfect formula when it comes to delivering design and website concepts for their clients. We have had the pleasurable experience of engaging Boss Agency for the re brand of our company not once, but twice. Each experience offered us the diversity and originality we desired. Every stage of our design was met from the initial branding to web design to social media setup and more. The result was a fantastic edgy new look that has class and distinction at the same time. The feedback from our own clientele has been overwhelming and we cannot thank Emma and her team enough for all their commitment and passion.”