Strategy / Branding / Creative / Digital / Content / Integrated Marketing
We strategised a new brand identity and positioning to ensure brand consistency across the board. Our integrated marketing plan included a unique logo design that was rolled out with some strong print and design marketing materials, including the three key words “Direct. Driven. Assured.” to convey an impactful message of confidence and reliability.
In keeping with the client’s request for a cutting-edge digital presence, we designed and developed a custom Wordpress website that could be continually built upon and enhanced to incorporate technological advances to address the company’s industry needs. Powerful website content was critical and all our copywriting was specifically tailored to increase the search engine rankings. This work was amalgamated with the new brand design process to consolidate services to reduce time and cost.
A significant social media strategy was also proposed and we suggested customised Instagram bundles that would generate interest, awareness and trust for the brand.