Strategy / Branding / Creative / Digital / Content / Integrated Marketing
Boss Agency began by thoroughly researching the industry in countries where medicinal cannabis has been adopted. It was important to understand the positioning in a highly regulated industry. We then aimed to create a heavily value-driven “two-in-one” brand/website look and feel. In other words, an “end-to-end solution package where the Logo/Brand Design and Website Design & Development components would be integrated in one holistic process across digital and print touchpoints.