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Medigrowth Australia

Strategy / Branding / Creative / Digital / Content / Integrated Marketing

Overview

We were approached to re-brand MediGrowth, a company that supplies medical cannabis for patients to help them achieve effective pain relief, wellness and quality of life. With the industry still in its infancy in Australia, the brand had to appeal to patients, physicians and caregivers who want reliable information on the benefits and risks of these medications as well as the regulatory processes required to access them. This was primarily to be achieved through an interactive website and a logo that would send a clear message to all stakeholders of the company’s brand promise, positioning and vision.
Corporate Identity
Copywriting
Web Design
Digital
Social Media

Approach

Boss Agency began by thoroughly researching the industry in countries where medicinal cannabis has been adopted. It was important to understand the positioning in a highly regulated industry. We then aimed to create a heavily value-driven “two-in-one” brand/website look and feel. In other words, an “end-to-end solution package where the Logo/Brand Design and Website Design & Development components would be integrated in one holistic process across digital and print touchpoints.

Result

Together with the client, we arrived at a logo that incorporated the natural and clinical elements of the brand and applied it to print collateral including business cards, stationery and various digital elements to help grow the brand’s presence online.
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