Once we had refined the brand identity we turned our attention to the coffee packaging. Whilst the coffee is a B2B product, we always saw the packaging as being part of the B2C brand proposition for the cafe’s and wholesalers. As a result, the packaging design has a strong level of consumer engagement from design to brand story telling.

We created three distinct packages, all rooted in the brand’s core values, Heritage, Creativity, and Trust. These extended from the packaging down to the to-go coffee cups, merchandise and their business collateral’; to the intricacies of layering graphics, print techniques, and bag finishes.

The brand identity system was designed to provide a flexibility of visual language. This is seen nowhere more prominently than the initial run of packaging. Launching with three types of coffee, we developed a suite of three packaging designs that showed-off all the ‘range’ of the brand visual language.