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Nicolas Building Surveyors (NBS)

Strategy / Branding / Creative / Digital / Content / Integrated Marketing

Overview

Melbourne-based Thomas Nicolas asked us to rebrand the company as Nicolas Building Surveyors (NBS) and launch it into market with a positive image and ready to compete within the industry. Their brief to us was to re-brand its original 25 years old identity and to digitalise the surveying process by providing the tools needed, as well as the digital gateways, to make it happen.
Rebrand
Brand Strategy
Brand Collateral
Web Design & Development
Copywriting
Photography
Marketing Plan
Social Media

Approach

NBS selected Boss to take them through a major rebrand of the business. The project started with a detailed research and discovery phase involving interviews, strategy workshops, observations and data analysis. The findings were translated into a brand strategy framework that served to define the brand and identify several key opportunities for current and future branding activity. The rollout covered an extensive range of touch points and collateral pieces across print, digital and out of home.

Result

In an industry that was going through some tough times, we were continually mindful of reflecting a strong and dependable image across all touchpoints.

“Boss Agency have created the perfect formula when it comes to delivering design and website concepts for their clients. We have had the pleasurable experience of engaging Boss Agency for the re brand of our company not once, but twice. Each experience offered us the diversity and originality we desired. Every stage of our design was met from the initial branding to web design to social media setup and more. The result was a fantastic edgy new look that has class and distinction at the same time. The feedback from our own clientele has been overwhelming and we cannot thank Emma and her team enough for all their commitment and passion.”

– Angela Materia, General Manager, Nicolas Building Surveyors
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