We recommended that the new name be easy to remember, stand out amongst its competitors and align with the company’s services and values. Our role was to come up with various suggestions, creative directions, and rationales. For each proposal, we considered its uniqueness, the mental picture it would evoke, and whether it would tell a story. Hand in hand with this, we had to ensure domain name availability, social handles and usernames. Our aim was to help provide guidance, explain trade-offs and recommend best practices to help our client decide on a final name.

Design proposals were also offered for a unique logo, business cards and stationery, and we also designed landing / coming soon page concepts with relevant copy and with suggestions made for their upcoming website features which will be developed in the coming months. G Suite, Google my Business and Social Media were set up and are currently being managed.