Alexandra Australia

Strategy / Branding / Creative / Digital / Content / Integrated Marketing


Boss Agency was hired to design print and packaging materials, as well as digital assets for the online luxury fashion retailer, specialising in high quality fur garments and women’s seasonal fashion wear.
Creative Direction
Corporate Stationery
Print Design


Boss Agency designed cutting edge swing tags with a laser-cut “A” logo to show off the fur and fabric of the garments.

Similarly, in the business cards, the “A” was also laser-cut to create a relief effect of a black back against a white front.

To enhance the “Live the Lifestyle” feel of Alexandra Australia, Boss Agency undertook several photoshoots for the fashion label with the aim of creating something new and exciting for each design.


The Australian fashion label has gathered a loyal following eager to view and buy each season’s new collection. The label is certainly distinctive and the various campaigns have all added to a recognisable and highly coveted product.
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