Strategy / Branding / Creative / Digital / Content / Integrated Marketing
In consultation with DANCEMOB, Boss Agency crafted a logo and holistic brand identity with a unique positioning built around an engaging dance and fitness revolution story. Our intention was to give DANCEMOB a high-octane infusion through all forms of media and connections so that it would take off like wildfire through a shared community experience.
The “look and feel” was richly styled in professional photography and videography to bring the story to life. This was followed up with a customised e-commerce website, corporate stationery, marketing & point of sales material, merchandise, advertisements and a brand oriented social media campaign to rapidly accelerate their presence in the industry.
The WordPress website and e-commerce platform was customised heavily to ensure a smooth booking and checkout experience for holiday programs and events.