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Strategy / Branding / Creative / Digital / Content / Integrated Marketing

Overview

Knotify set itself up as a content curator with the aim of marrying fashion with other art forms to open up tantalising worlds of discovery for the curious, the creative and the serious. Boss Agency was asked to create an exceptional Instagram account that would be an artwork in itself.

Approach

Boss Agency researched the latest couture fashion and choice art pieces from around the world and then designed artistic imagery unique to Knotify’s branding and identity for its daily offerings.

Result

Knotify’s increasing followers showed that there was a strong interest in how fashion meets art and it continues to inspire followers of the latest high end fashion and those with an appreciation for art in all its many styles and forms.
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