Unlike the skincare line with its fresh, clean clinical branding of silver and green, the hair renewal product was given a contrasting look of blacks, greys and their signature green to still keep in line with their primary brand colour but enough to differentiate the new product line and name. We wanted the product to be seen as medical and organic rather than cosmetic, and at the same time appeal to men who would be the predominant users of the product.

Brochures, presentation decks and a company sales kit was also produced to promote the Montaser Cosmeceutical skincare range to customers, clinics and stakeholders.