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Montaser Cosmeceuticals

Strategy / Branding / Creative / Digital / Content / Integrated Marketing

Overview

Montaser Cosmeceuticals hired Boss Agency to design a label for their new to market hair renewal product. The hair product was the first in their range of products which up until then had focused solely on skincare.

The brief for Boss Agency was that the hair renewal packaging had to stand out from its skincare line while still remaining true to Montaser’s brand identity.  
Marketing Strategy
Label Design
Packaging
Brand Development
Print Design
Digital
Promotional

Approach

Unlike the skincare line with its fresh, clean clinical branding of silver and green, the hair renewal product was given a contrasting look of blacks, greys and their signature green to still keep in line with their primary brand colour but enough to differentiate the new product line and name. We wanted the product to be seen as medical and organic rather than cosmetic, and at the same time appeal to men who would be the predominant users of the product.

Brochures, presentation decks and a company sales kit was also produced to promote the Montaser Cosmeceutical skincare range to customers, clinics and stakeholders.

Result

The client was delighted with the contrasting product branding designed by Boss.  The hair renewal product has since become its best seller.
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