Strategy / Branding / Creative / Digital / Content / Integrated Marketing


Boss Agency was appointed to create a new website for an annual charity and awareness-raising run, first begun in Melbourne – Run for Palestine – and expanding nationwide. The brief was to create a stand-out website that would differentiate itself from all the other running websites around the world.


The website was designed to be dynamic, up-to-date and interactive so it could provide immediate and easy access for people wanting to register for the various runs being held in various states at various times. Essentially it had to provide information such as timing results, reports and photos about each event and also allow for fundraising and donations to the various nominated charities.

A wide range of print and digital marketing collateral was also generated as well as a strong social media presence.


The go-to website has been able to provide seamless access to people across Australia and has been a proven motivating presence across all social media platforms each year for the annual event.
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