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Strategy / Branding / Creative / Digital / Content / Integrated Marketing

Overview

Boss Agency was engaged to develop a custom brand strategy for a new painting company HARMONY. 
Business Consulting
Creative Direction
Brand Strategy
Corporate Stationery
Landing Page
Social Media Marketing

Approach

In a highly competitive industry,  Boss Agency had to find a unique differentiation from the competition.  While the client wanted its print collateral more subdued, agreement was reached that its social media output should show how colour could be used to brilliant effect.  Boss Agency designed a tableau of art’s most full spectrum of colours in high end interior settings by using the work of actual artists for the background and then adding pieces of furniture, fittings and artefacts.

Result

The unusual approach we took was arresting and elicited many enquiries for subsequent paint works from interior designers, architects and builders.
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