Alumuna Holdings

Strategy / Branding / Creative / Digital / Content / Integrated Marketing


Boss Agency was appointed to develop a strong brand identity for Melbourne-based construction company, Alumuna Holdings. A five year plan was envisaged that would involve strategy, planning and integrated marketing.
Brand Strategy
Logo Design
Corporate Stationery
Marketing Collateral
Web Design
Marketing Strategy


The challenge for Boss was to convince potential clients to make the switch from the alternatives in a very competitive property market.

A detailed research and discovery phase, involving interviews, strategy workshops, observations and data analysis led us to conclude that the branding had to appeal to clearly defined target audiences with high potential for sales growth, interest in their properties and loyalty to their brand. Market segmentation was essential: Early Investors. Young Couples. Empty Nesters.

Key aims of the project were to create a modern, elegant and corporate logo design for the Melbourne-based company followed by designing their key corporate stationery; business cards, letterheads and email signatures as well as the brand style guide. The actual brand rollout covered an extensive range of touch points and collateral pieces across print, digital and signage and UX and UI design of the new website.


Currently, Boss Agency is executing the original five year plan to build a website that will support the brand’s positioning with their specific target audiences and the local community. It is being completed in-house by the Boss team of digital consultants, designers and web developers and will perfectly balance form and function with a clean and stylish interface that belies a number of intuitive features and technical functionality.

“We are happy to have you on our team. Boss Agency is a strategic partner that elevates your thinking and work.”

– Amy Pitchford, Director & Property Manager, Alumuna
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