The new start-up was ready to take its first leaps with their product and together we began building the brand and the product’s packaging from the ground up, making inspired ideas come to life. The project began with a detailed research and discovery phase involving interviews, strategy workshops and the development of the new brand image through tone, story and creativity, to unveil Her-Mergency’s authentic personality. 

The findings were translated into a brand strategy framework that served to define the brand and identify several key opportunities for current and future branding activity. The team at Boss decided how best to roll out the new brand which covered an extensive range of touch points. This included things like the brand tagline, the logo, the design of the product’s packaging as well as marketing campaigns and sales collateral across print, digital and out of home. We were dedicated to delivering the first to market ‘Woman’s Cycle Survival Kit’  and to tell the brand’s story, expand awareness and boost engagement.