Strategy / Branding / Creative / Digital / Content / Integrated Marketing
We honed in on digital asset optimisation for the initial phase of the project; prior to developing creative concepts for the digital marketing campaigns. We wanted to review and optimise Kenny Parker’s digital assets to help improve and bring a uniform look and feel across all digital channels first. Our aim was to help manage all product and brand assets to ensure uniformity and bring a sense of stability and professionalism, without losing its brand edge. Our approach also had a strong emphasis on the website to help with product discovery and the ability to qualify and proceed to the check-out process.
The next phase was focusing on increasing brand awareness via social media and email marketing as well as helping to increase product sales. Brand assets from the new range, as well as legacy product promotions were sent out via organic posts with any sales posts further promoted using paid advertising.