Fallen Angel Entertainment

Strategy / Branding / Creative / Digital / Content / Integrated Marketing


Boss Agency was appointed by Fallen Angel Entertainment to create a modern, easily-recognised logo that would stand out in a saturated music industry, particularly the trance scene. Corporate materials were also required to promote unforgettable trance events across the country and give exposure to Australia’s homegrown talented DJs.
Logo Design
e-Commerce Website
Event Marketing
Social Media


The name Fallen Angel was in fact a Boss Agency suggestion, so it was inevitable that the logo would incorporate wings into the headphone design. A vibrant green was chosen to reflect the psychedelic laser lights long a feature of trance events. 

The illustration skills of Boss Agency were given free rein for the first event which we named “BEYOND UTOPIA”. In keeping with the brand identity, a falling angel into the audience at a trance event became the instantly recognisable image of all the copy and digital marketing rolled out to promote the event.

Social media platforms were saturated with striking colours emulating the laser effects to entrance trance lovers, and most importantly, to sell tickets.


The marketing blitz was most effective with tickets being immediately sold out. It certainly augured well for future events.

"Boss Agency has an exceptional ability to transform vision and direction into on target creative designs that convey our identity and fit seamlessly into our marketing strategy. Boss has also helped us streamline our entire design and production process. They are incredibly organised, easy to communicate with, and responsive when it comes to different iterations and design ideas."

– Jamahl Bakri, Founder
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