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Fallen Angel Entertainment

Strategy / Branding / Creative / Digital / Content / Integrated Marketing

Overview

Boss Agency was appointed by Fallen Angel Entertainment to create a modern, easily-recognised logo that would stand out in a saturated music industry, particularly the trance scene. Corporate materials were also required to promote unforgettable trance events across the country and give exposure to Australia’s homegrown talented DJs.

Approach

The name Fallen Angel was in fact a Boss Agency suggestion, so it was inevitable that the logo would incorporate wings into the headphone design. A vibrant green was chosen to reflect the psychedelic laser lights long a feature of trance events. 



The illustration skills of Boss Agency were given free rein for the first event which we named “BEYOND UTOPIA”. In keeping with the brand identity, a falling angel into the audience at a trance event became the instantly recognisable image of all the copy and digital marketing rolled out to promote the event.

Social media platforms were saturated with striking colours emulating the laser effects to entrance trance lovers, and most importantly, to sell tickets.

Result

The marketing blitz was most effective with tickets being immediately sold out. It certainly augured well for future events.

"Super impressed with the work produced by Boss Agency. We’re in love with our new logo, instagram and website!"

– Jamahl Bakri, Founder
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