Strategy / Branding / Creative / Digital / Content / Integrated Marketing
The name Fallen Angel was in fact a Boss Agency suggestion, so it was inevitable that the logo would incorporate wings into the headphone design. A vibrant green was chosen to reflect the psychedelic laser lights long a feature of trance events.
The illustration skills of Boss Agency were given free rein for the first event which we named “BEYOND UTOPIA”. In keeping with the brand identity, a falling angel into the audience at a trance event became the instantly recognisable image of all the copy and digital marketing rolled out to promote the event.
Social media platforms were saturated with striking colours emulating the laser effects to entrance trance lovers, and most importantly, to sell tickets.