Torre+Mordini & Carine Cuisine - Boss Agency Melbourne

Torre + Mordini & Carine Cuisine

Strategy / Branding / Creative / Digital / Content / Integrated Marketing

Overview

Boss Agency was appointed to create a contemporary, elegant and sophisticated design for the re-brand of partner brands – Artisan Butchery, Torre & Mordini and Carine Cuisine by Torre. The logo design had to be recognisable by existing clientele but also appeal to new and potential clients, as well as younger generations.

Rebrand
Brand Strategy
Logo Design
Point of Sale
Print Design
Packaging
Merchandise

Approach

Key aims of the logo were to brand the business and assist in communicating the vision and essence of the art direction for the re-brand before solidifying that in a complete set of brand guidelines that could be applied across digital and print touchpoints.

We then created the goods – rolling out their new branding which included all in-store and out-of-store brand elements from menus, tags, stickers, signage, bags, wrapping paper, packaging, labels, merchandise, banners and online / offline point-of-sales material, and much more.

Result

Through a complete refresh of the original brand, our clients were able to reach a much wider customer base, as well as encouraging those who had already purchased, to come back. It has made the lifetime value of the customer that much more significant.