Key aims of the logo were to brand the business and assist in communicating the vision and essence of the art direction for the re-brand before solidifying that in a complete set of brand guidelines that could be applied across digital and print touchpoints.

We then created the goods – rolling out their new branding which included all in-store and out-of-store brand elements from menus, tags, stickers, signage, bags, wrapping paper, packaging, labels, merchandise, banners and online / offline point-of-sales material, and much more.