The logo that Boss Agency designed was given a fresh, enervating colour that would entice and motivate. The complementary monogram “BBM” was given a dynamic feel with a sense of movement by imitating feather fletching at the end of the arrow. An accompanying mantra was added as well — “Building Strong Curves and a Positive Mindset”.

Once the logo and monogram designs had been created, we were able to move forward with our integrated campaign that included consistent branding, marketing and sales materials, website design and build, photography, company video, customer testimonial videos, signage, social media campaigns and more.