We were engaged to optimise the Kenny Parker brand and improve brand recognition as well as increase sales through digital marketing and advertising. Our objective was to develop an integrated digital marketing campaign with an overarching “Big Idea” that would capture audience interest, influence their emotional response and inspire them to take action. In other words, a unifying theme that could be used across all campaign messages, calls to action, communication channels and audiences.

Our in-house team got to work on an integrated strategy; utilising both relevant existing content and brand equity as well as creating new branded content (copy, art direction, campaign theme, design elements, photography / imagery, etc). With the unique content generated from such interaction, we aimed to establish Kenny Parker as the ‘go to’ brand for urban lifestyle apparel in order to elevate the brand and facilitate rapid growth.