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Strategy / Branding / Creative / Digital / Content / Integrated Marketing

Overview

Boss Agency was appointed to create an elegant and sophisticated logo design for a professional networking company.



Nadian organises regular and intimate dinner series for female professionals to hear influential guest speakers and meet like-minded people, mentors and investors.

Approach

In such a niche market, Boss Agency aimed for a logo design that would not only brand the business, but would encourage professional women to associate themselves with this alternative networking space. We opted for a very classical design with contemporary clean lines that would stand the test of time and appeal to female entrepreneurship.

The vision was continued right through the print collateral with stationery, business cards, invitations, banners and packaging, as well as digital touchpoints.

Result

The branding achieved a hugely welcome response from women who had been looking for an avenue to build lasting connections in a stimulating environment.

“When we approached Boss Agency to come up with a logo that would encapsulate sophistication and professionalism, it did not disappoint. Boss Agency understood what we wanted to achieve and their initial logo proposals all met the criteria in different ways, which made it so difficult to choose the final concept. But choose we did, and we couldn't be happier with the clean lines and stylish design that we've adopted and been able to adapt successfully to a range of applications.”

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